Ways to Maximize Deals While Staying Protected This Black Friday

Black Friday is here, and you know the drill—it’s time for massive sales! With enticing promotions popping up everywhere, shopping carts, both physical and online, are overflowing in real time. While you may have a list of must-buys, it’s easy to succumb to impulse purchases when prices drop dramatically.

Shopping is undeniably hard to resist, especially when you’ve been eyeing an item for months. However, the bigger question is:

How can you make the most of Black Friday deals while keeping your finances and purchases secure?

Why Insurance Matters for Black Friday Deals

According to the National Retail Federation, consumer spending for the winter holidays is expected to hit a record high, averaging $902 per person—$25 more than last year. With this surge in spending, the risks associated with shopping also rise.

From damage and theft to online scams, the risks are real. In fact, the Federal Trade Commission (FTC) reports that scams originating on social media platforms have accounted for $2.7 billion in losses since 2021. Shopping online during Black Friday offers savings, but it also exposes you to potential threats. Don’t let hackers ruin your experience—stay vigilant and secure with these tips.

How to Stay Protected While Shopping Online

1. Shop on Secure Websites

• Check for HTTPS: Ensure the website URL begins with “https://” and has a padlock icon. HTTPS encrypts data exchanged between your browser and the website, providing higher security.
• Verify the Seller: Check for reviews and social media accounts. Verified brands often have a blue checkmark and direct links to their official websites on platforms like Facebook or Instagram.

2. Beware of Phishing Scams

• Avoid clicking on suspicious ads or email links. Scammers often disguise themselves as trusted brands during Black Friday sales.
• Be cautious with social media ads. Many fake websites emerge during the holiday shopping season.

3. Protect Your Data

• Use strong, unique passwords for your shopping accounts.
• Enable Two-Factor Authentication (2FA) for an added layer of security. However, make sure you don’t lose access to your 2FA device.

4. Read Return Policies

• Before purchasing, familiarize yourself with the retailer’s refund and return terms to avoid surprises.
• Keep receipts and save confirmation emails for easier resolution of potential disputes.

5. Consider Insurance Options

In addition to smart shopping habits, investing in protection plans like insurance can safeguard your purchases. You may want to contact your local agent and discuss what would be suitable for your needs. 

Types of Insurance to Consider During Black Friday

1. Homeowners or Renters Insurance

Homeowners insurance often includes personal property coverage, protecting your purchases (e.g., furniture, electronics) against theft, fire, or vandalism. For high-value items like jewelry or art, consider adding a rider to your policy for extended coverage.

2. Credit Card Purchase Protection

Many credit cards offer purchase protection, covering theft or damage to items within a specific timeframe after purchase. This feature gives you peace of mind, especially during high-spending periods like Black Friday.

Black Friday is a time to celebrate great deals and kick off the holiday season. However, overspending and failing to secure your purchases can lead to unnecessary stress. By planning ahead, researching insurance options, and following these protection tips, you can enjoy the sales while staying safe.

Shop smart, protect your investments, and make this holiday season a stress-free experience!