So, how exactly would someone in this business be protected through insurance? Well, some people already believe they are protected through their Commercial General Liability policy, but the base-line standard excludes any form of media or internet type of business. In this specific case, the broadcasting company would need a form of Media Liability Protection. This could provide protection from defamation, damaged reputation, plagiarism and even cases of copyright infringement. This could also protect against emotional distress of the party in question and and accusations of unfair competition.